What is an Info Product?

We’ve started this question already, and now I’d like to go a more in-depth into the discussion. This is the first installment in a series of blogs related to info products.  For today, we’ll start with discussing what an info product is.

An Info product is anything digital that can be downloaded from your website, or emailed to a person. This is different from a physical product such as a book or DVD you may sell at a presentation. Examples of info products include:

  • Blogs
  • Articles
  • Special Reports
  • eBooks
  • Newsletters
  • Tele-classes
  • Webinars
  • Podcasts
  • Videos

The beauty of an info product is they can build upon and complement each other, as people may use different mediums to get information (one person may go to a blog weekly, where another person will read the newsletter that comes into their inbox every week). For example, a blog may be used as a starting point for an article, and then a newsletter can be used to highlight the article. Several articles can become chapters in a book.

Next week, you can tune into my interview with Power Women Magazine and Radio Show, as I discuss how to use info products to grow your business:

http://www.blogtalkradio.com/powerwomenmag/2012/09/18/dortha-hise

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About Pretty Smart Virtual Services

I'm the Chief Overwhelm Eliminator at Pretty Smart Virtual Services - where we specialize in Rescuing YOU Out of Overwhelm So You Can Do What You Love. Take Back Your Life--Let Us Tackle Your To-Do List! Specialties: Dreamweaver, Audacity, Audio Acrobat, InstantTeleseminar, WordPress, Twitter, Facebook, LinkedIn, YouTube, Joomla, Drupal, Google+, Pinterest I'd love to connect with you here on LinkedIn, please send me a connect request. If you'd like to learn how a virtual assistant can help you leverage your business efforts, please email me and let me know you'd like to set up a complimentary discovery session.
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