We recommend a pretty rigorous posting schedule for our clients. We recommend posting to your business page on FB 5/week, posting in content-relevant groups within LI 3/week, posting content on Twitter 15 times per week with a dedicated and unique hashtag for your followers to use.
One of the fun things about this is that you can re-purpose your content and use a post on FB and expand it out into a blog post. If it’s a post that gets lots of comments, you could consider turning it into an article…and eventually maybe a chapter in a multi-author collaboration book or a chapter of your own book. Lots of fun and interesting ways to proliferate your info!
How about you? How often do you post content to your social media outlets?